Content worth following

I help brands and executives create strategies, channels, and communications that build audiences and earn trust at scale.

About Me

I'm a content and marketing strategist with 20+ years of experience building brands, teams, and content ecosystems that drive real business results. I work with companies and executives across the full spectrum of content and communications, from brand strategy and social media to thought leadership, earned media, and SEO, helping them show up consistently, say something worth hearing, and build the kind of trust that converts.

What makes me different from most content strategists is simple: I have done the work from both sides. I have built content organizations inside companies of all sizes, navigated risk and regulatory issues, managed agencies and teams, and delivered measurable business results. And I have been a published thought leader, media spokesperson, and creator who understands what it takes to build an audience from scratch.

Experience from Fortune 500 to start-up stars:

See My Portfolio

My Services

Content and Brand: Strategy through Execution

For companies that need a senior content leader to build, scale, or transform their content ecosystem.

It starts with the foundational work. Before you can publish consistently, grow an audience, or earn media attention, you need a clear content strategy that aligns with your business goals and speaks directly to your audience.

Then I also build the architecture that makes everything else possible.

What this looks like in practice:

Editorial planning across channels
Brand voice and messaging guidelines
SEO and AEO strategy to drive organic visibility
Governance and analytics frameworks
Agency and team management
Integrated campaign planning across owned, earned, and paid channels.

This service is available as a project engagement or ongoing retainer.

Thought Leadership and Executive Positioning

For executives who want to become a recognized voice in their field.

Your expertise is real. Your point of view is valuable. But if you are not publishing consistently, showing up on LinkedIn, or being quoted in the press, you are invisible to the audiences that matter most. I help executives build a personal brand presence that reflects the depth of what they actually know.

What this looks like in practice:

Personal brand strategy and positioning
LinkedIn content strategy and editorial planning
Original article and long-form content development
Media and PR strategy, speaking platform development, and messaging and narrative coaching.

This is particularly well suited for C-suite executives, founders, and senior leaders who want to build authority to enhance the company’s brand… or perhaps even to build authority alongside the brand.

Writing and Speaking

For organizations that specifically want original financial wellness content or a credible external voice on money topics.

As a nationally recognized financial wellness thought leader and GoBankingRates Top 100 Money Expert, I bring a point of view that audiences trust. I write and speak on the topics shaping how Americans think about their money today, including spending and saving trends, personal finance tools and techniques, money dysmorphia and other money mindsets, micro-retirements—essentially, the intersection of money, behavior, and culture.

What this looks like in practice: